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In case you own a Mercedes-Benz or a Smart, there is a solid chance you’ve heard of Carlsson! Carlsson is a German car tuning manufacturer specializing in Mercedes-Benz and Smart Cars with being well-known for their high-quality alloy wheels. In addition, Carlsson offers fully customized cars that turn a regular series production vehicle into a unique car.

Carlsson’s e-commerce solution is built on Magento 2. In order to create the best user experience for Carlsson’s customers, a number of analytical exercises such as personas, user flows and overall UX analysis have been carried out.

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