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Own a Mercedes-Benz or a Smart? If so, there’s a solid chance you’ve heard of Carlsson. Carlsson is a German car tuning manufacturer specializing in Mercedes-Benz and Smart Cars, famous for their high-quality alloy wheels. Carlsson also offers fully customized cars that turn a regular series production vehicle into a one-of-a-kind machine.

Bohemian Digital built Carlsson’s e-commerce solution on Magento 2. In order to create the best user experience for Carlsson’s customers, a number of analytical exercises including personas, user flows and overall UX analysis were carried out.

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