The Startup Squad
The Startup Squad is a brand and book series that promotes the belief that entrepreneurship can empower young girls to develop important life skills, follow their passions, and reach their potential. From the book itself to an entrepreneurial contest and engaging blog posts, The Startup Squad is an essential go-to place for young female entrepreneurs and entrepreneurs-to-be with support from great female leaders including Sheryl Sandberg and Anne Wojcicki.
The website is built on WordPress utilizing WooCommerce, Printful and a custom contest solution. A content and SEO strategy was used to gain online visibility for the book and the annual contest.